Tugce is the founder and CEO at Streetbees and is blazing a trail with the success of this AI-powered consumer intelligence platform. Over 4.5 million consumers around the world use the Streetbees’ app and earn cash by answering questions and uploading stories, photos and videos concerning how they think about and use products. Leading brands appreciate this trustworthy collection of data because it reveals growth opportunities that would never have been uncovered using traditional survey techniques.

The genius of Streetbees is that while traditional market research solutions rely on multiple-choice questions which limit what consumers can say, Streetbees delivers the contextual and emotional nuance needed to understand what drives purchasing decisions.

While at Cambridge University, Tugce specialized in studying mechanisms for poverty alleviation and global living standards, and later her work focused on accelerating growth in international markets. She founded Streetbees in 2015 having identified that brands need data about the lives of real people, in real time.

In 2022 Streetbees launched its Cost of Living Monitor in China, Brazil, India, the UK and the US. This cloud-based SaaS solution helps CPG brands like Unilever and Mars protect market share at a time when consumers are clearly changing their shopping habits for essential food and other items in a difficult economic climate.

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