Joe is the familiar face who helped countless people during the pandemic lockdowns to brighten up their lives and keep fit with his exercise regimes.

His daily PE with Joe livestreams on YouTube during lockdowns encouraged participants to stay active and was viewed by over a million users worldwide. He won a Guinness World Record for “most viewers for a fitness workout livestream on YouTube”, after achieving over 950,000 viewers on the second livestream on 24th March 2020. He was subsequently awarded the MBE for services to fitness and charity in 2022.

He began his rise to fame when he posted 15-second recipe videos on social media, growing his brand to become one of the most followed fitness accounts on Instagram and YouTube, using High Intensity Interval Training (HIIT) workouts. He has also become a best-selling author and published 11 cookbooks, combining recipes with workouts.

In November 2020, Joe completed a 24-hour workout challenge which raised over £2 million for Children in Need. In June 2021, he became Patron of The Amber Foundation, a youth homeless charity. In 2022 he was awarded an Honorary Doctorate in Sport and Exercise Science by his alma mater, St Mary’s University, Twickenham.

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