Jonathan Petrides, known as JP, is the activist and entrepreneur founder of allplants. His plant-based products are aimed at the two-thirds of Britons who are not vegan or vegetarian, but who want to improve their health and that of the planet by reducing their meat and dairy intake and reduce animal slaughter.
He launched allplants with his brother Alex in 2017 creating plant-based frozen meals from his London kitchen, which runs on 100% renewable energy. JP’s mission is to make it easier for people to eat less meat and more plants; supplying frozen meals also reduce food waste.
During the pandemic, orders grew from 15,000 meals a week to 30,000. He hired 40 chefs who had lost their jobs in London restaurants that were forced to close. He now delivers more than 2 million meals to doorsteps nationwide and is supplying supermarket delivery company Ocado. allplants is also a certified B-Corp.
Before launching allplants, JP had tackled other socially important issues. He launched both Africa’s first mobile bank for previously excluded customers, and Kenya’s fastest growing retail healthcare chain, Penda Health which was named East Africa healthcare employer of the year, and makes high quality healthcare affordable for all.