Juliet turned her passion for health and fitness into a global sports nutrition business. She launched Grenade in 2010 and it is widely regarded as one of the world’s most exciting sports nutrition/weight management brands. The name came from her first product which was so effective a friend described it as explosive.
The business has been listed in the Sunday Times Fast Track 100 for the last five years and was regional winner and National Finalists of GBEA Entrepreneur of the Year in 2018. She also won the 2015 International Brand of the year for a major US website and European Diet & Weight Management Product of the Year three years running.
Juliet now sells products to over 100 countries and has a huge following ranging from professional athletes, fitness enthusiasts and military personnel. The range includes bars and shakes and has recently introduced a vegan bar as well as a healthy, protein-based alternative to traditional chocolate spreads.
She sold Grenade in March 2021 to Mondelez for £200 million.
She is a non-executive director for several brands including LoveRaw and Booch and Brew.
Juliet started her career in education and now spends a lot of her spare time mentoring young entrepreneurs and assisting them with start-ups.