Samuel Collett is a pioneering British entrepreneur using artificial intelligence to transform how we care for our homes and our planet. As CEO of House of Willow Alexander, he has created HoWA AI — the “House Brain™” — a platform that learns from every real-world service the company performs to predict household needs, automate sustainability, and build an intelligent national infrastructure for eco-conscious living.
From an initial garden-design studio founded in 2019, Collett has scaled the enterprise into a certified carbon-neutral institution blending design, data, and AI. His model turns each electric van and subscription customer into a data node, feeding insights that improve efficiency and reduce emissions. Under his leadership, HoWA AI is set to become the UK’s first domestic-life operating system — a trusted ecosystem where households, brands, and technologies collaborate to make sustainable living effortless.
Collett’s work fuses artistry, systems thinking, and moral purpose, earning him recognition as one of Britain’s most influential entrepreneurs shaping the intelligent, sustainable homes of the future.