William Watkins distinguishes himself as one of Wales’ most transformative rural entrepreneurs. His leadership and generosity have not only reshaped his family farm but revitalised an entire community.
At a time when many young people were leaving rural Wales, he chose to stay, using a newly discovered borehole to build a business from an old cow shed into Radnor Hills, now a £75 million enterprise and a cornerstone of the regional economy.
His leadership has kept hundreds of skilled jobs in the area, with many employees trained in-house through apprenticeships and professional development, turning uncertain starts into long-term, highly skilled careers.
William also significant influence on the national stage. As President of the British Soft Drinks Association, he has been a driving force behind the UK’s deposit return scheme and a vocal advocate for sustainable, practical industry reform.
Furthermore, William’s philanthropy has had a transformative impact on his community, characterised by consistent generosity and a deep-rooted commitment to local wellbeing. For more than a decade, he has sustained major events like the Knighton Show, providing not only financial backing but hands-on help and resources that enable thousands to enjoy one of the area’s most important cultural gatherings.